WHO Cares What Celebrities Think?- # Propaganda Watch

The contract earmarked $30,000 for “influencer identification,” $65,000 for “message testing,” and $40,000 for a “campaign plan framework.”
Hill and Knowlton, which registered under the Foreign Agents Registration Act, proposed identifying three tiers of influencers: celebrities with large social media followings, individuals with smaller but more engaged followings, and “hidden heroes,” those users with slight followings but who “nevertheless shape and guide conversations.”

Julie Payette: Canada's Toxic Governor General